http://www.fastcompany.com/3018598/for-99-this-ceo-can-tell-you-what-might-kill-you-inside-23andme-founder-anne-wojcickis-dna-r

By far one of the most fascinating and intriguing articles I have read in a while – not to mention a brilliant idea for a start-up.  The vision of this company is so powerful: revolutionize health care by empowering people with knowledge.  Would you pay $99 dollars to find out more about your genetic disposition and how you can best combat it?